About OMVC InitiativesDC Showcase
Washington DC Showcase (WSC)
The Open Mobile Video Coalition (OMVC) is launching an ATSC Mobile DTV consumer showcase in the greater Washington DC metro market in the first quarter of 2010. This is part of our continuing mission to accelerate commercialization of mobile TV services, and follows the successful development of the ATSC Mobile DTV open standard. At least seven broadcast stations will participate in the Washington DC Consumer Showcase (WCS).
The WCS will be consumer-centric. Its core objective is to comprehensively characterize consumer behavior, attitudes and expectations in the adoption of mobile TV services based on ATSC Mobile DTV.
Participating Stations, with their respective network affiliations shown in parenthesis, are:
i) WDCA-DT - Fox Television Stations (myTV)
ii) WUSA-DT - Gannett Broadcasting (my20)
iii) WPXW-DT - ION Media Networks (The CW)
iv) WRC-DT - NBC Universal (NBC)
v) WHUT-DT - PBS
vi) WNVT-DT - MHz Networks
vii) WNUV-DT - Sinclair Broadcast Group (the CW)
Key outputs from the Consumer Showcase will include:
- Quantitative and qualitative evaluation of consumer experience, expectations and behaviors
- Validation of consumer interest and willingness to: use mobile devices for consumption of broadcast TV, purchasing of mobile devices, and subscribing to pay services
- Development of best practices and guidelines for commercial service launch
