About OMVC InitiativesDC Showcase

Washington DC Showcase (WSC)

The OMVC's Washington DC Consumer Showcase of Mobile DTV launched in the first quarter of 2010. The primary objectives were to build a multichannel Mobile DTV service ecosystem; deploy fully functional, near-production devices with a panel of actual consumers; and determine consumer behavior, attitudes and expectations about Mobile DTV. Over 360 individuals in the Washington DC area were exposed to Mobile DTV on a variety of devices and provided firsthand feedback on the benefits and limitations of the technology.

The Showcase featured multiple broadcast TV stations, receiving devices, local and national programming and interactive service features, such as an Electronic Service Guide and new advertising applications. Audience metrics were collected and analyzed using a return channel in connected devices, while consumer feedback was obtained through online communities, diaries, survey questionnaires and in-person focus groups.

Participants in the Showcase included local TV broadcasters, national content providers, radio stations, consumer device manufacturers, transmission and encoding vendors, middleware companies, a wireless carrier and market research and analytics firms.

Showcase Channel Lineup

Channel NameChannel Genre
WRC NBC4Local Network
WTGG Fox5Local Network
WUSA9 CBSLocal Network
UnivisionSpanish News/Info
MHz Networks 1News/Info
MHz Networks 7News/Info
PBS MobileNews/Info
PBS KidsKids
WAMU 88.5FMRadio
WETA 90.9FMRadio
WNUV CW (Baltimore)News/Info
ThisTV (Baltimore)Entertainment
TheCOOLTV (Baltimore)Music/Concert
QUBOKids
FoxNewsNews/Info
FoxBusinessNews/Info
MSNBCNews/Info
CNBCNews/Info
MTVEntertainment
NickelodeonKids
Comedy CentralComedy
E!Entertainment
Food NetworkLifestyle

Four new Mobile DTV receiving devices were tested

  • A specially modified, non-commercial version of the Samsung Moment™ mobile phone, which is built on Google’s Android platform, has a bright AMOLED screen great for indoors and outdoors, and is available exclusively from Sprint. The modified units were able to receive live digital TV with the built-in Samsung receiver chip;
  • Inspiron Mini 10 Entertainment prototype netbooks from Dell equipped with an HD display, Mobile DTV circuitry and reception antenna;
  • Mobile Digital TV / Portable DVD Player combos from LG Electronics, which incorporate LG’s latest Mobile DTV receiver chip;
  • Tivizen Mobile DTV receivers from Valups, which receive over the-air Mobile DTV and beam it to an awaiting Wi-Fi device (allowing Mobile DTV on products like the iPad, iPhone, laptops, and other devices.)

Other DC Showcase Partners

  • Wireless carrier Sprint;
  • Global satellite operator SES WORLD SKIES, which provided service development expertise for the Showcase;
  • TV transmitter and encoder manufacturers Harris Broadcast, Rohde & Schwarz, and Thomson Grass Valley, and encoding equipment supplier Envivio;
  • Equipment suppliers Nagravision, iSet, and DTVInteractive;
  • Middleware and Electronic Service Guide providers Expway and Roundbox;
  • Component supplier Hauppauge Computer Works;
  • Professional service firms Harris Interactive, Rentrak Corporation and BIA/Kelsey
  • Tribune Media Services, and RRD;
  • The Television Bureau of Advertising (TVB) and the Ad Council;
  • Premium TV programmers Fox Cable, NBC Universal Cable, MTV Networks, Comcast and Scripps Networks

Stations

Partners

Open Mobile Video Coalition

Project Roadblock:
Mobile Advertising Case Study
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Washington, D.C. Consumer Showcase
Download | PDF

OMVC Initiatives Links

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