The current network of broadcast transmission towers that carry TV signals to your home can be retrofitted to also deliver a Mobile DTV signal. That signal has the ability to deliver local, full-motion digital broadcasts on multiple mobile devices, without the need for additional broadcast spectrum.
The Mobile DTV platform enables local TV stations to deliver live, digital content to ATSC-capable mobile and video devices such as mobile phones, portable media players, laptop computers, personal navigation devices and automobile-based "infotainment systems." The service is “in-band”, meaning local broadcasters are providing mobile TV services as part of their terrestrial transmission within the same, existing 6 MHz channel they use for their current ATSC DTV programming.
With little cost, broadcasters can install a Mobile DTV exciter and signal encoding equipment on existing TV transmission systems and gain the ability to transmit a robust, digital mobile TV signal. Consumers will receive that signal on various Mobile DTV devices. The Mobile DTV system allows the splitting of the 19.4 Mb/s of capacity into a slice for delivery to current DTV receivers and a slice for Mobile DTV technology that can be received on new Mobile DTV-capable receivers.
Digital TV allows for bandwidth flexibility, providing a number of possibilities for broadcasters to divide bandwidth and distribute channel usage. The illustrations below show examples of channel usage for mobile operation.
Mobile DTV enables broadcasters to deliver consistent performance and functionality across a range of service requirements:
Video enabled devices capable of receiving broadcast TV services continue to be developed and upgraded by manufacturers. These devices include mobile phones, portable media players, laptop computers, personal navigation devices and automobile-based “infotainment” equipment.
Almost always on hand, the mobile phone is an essential device for connecting to millions of viewers.
Live local broadcasts make the traditional mode of watching video on-the-go even more mobile.
The laptop is the perfect device for bundling broadcast television with a large screen viewing area.
On-the-road or in the park this ever increasingly popular device is used by millions today for their day-to-day activities.
Whether after-market or stock mobile DTV is the perfect addition to the family vehicle.
Attract new customers and generate new revenue streams through new interactive applications including premium content, weather, traffic, news and more...
Innovative surveying enables interaction with the user by recording their input on custom polls.
Weather applications keep the user informed of outside conditions.
Viewers are engaged by offering current road conditions.
Interactive features have the capability to measure and record audience viewing data.
Optimize airtime by connecting to the viewer with interactive programs that allow for mobile retail.
Personalize advertisements that deliver the most marketable products to the specific viewer.