About Mobile DTV Mobile DTV 101

Mobile DTV Learn More

The current network of broadcast transmission towers that carry TV signals to your home can be retrofitted to also deliver a Mobile DTV signal. That signal has the ability to deliver local, full-motion digital broadcasts on multiple mobile devices, without the need for additional broadcast spectrum.

The Mobile DTV platform enables local TV stations to deliver live, digital content to ATSC-capable mobile and video devices such as mobile phones, portable media players, laptop computers, personal navigation devices and automobile-based "infotainment systems." The service is “in-band”, meaning local broadcasters are providing mobile TV services as part of their terrestrial transmission within the same, existing 6 MHz channel they use for their current ATSC DTV programming.

With little cost, broadcasters can install a Mobile DTV exciter and signal encoding equipment on existing TV transmission systems and gain the ability to transmit a robust, digital mobile TV signal. Consumers will receive that signal on various Mobile DTV devices. The Mobile DTV system allows the splitting of the 19.4 Mb/s of capacity into a slice for delivery to current DTV receivers and a slice for Mobile DTV technology that can be received on new Mobile DTV-capable receivers.

Mobile DTV

Bandwidth Flexibility for Mobile Transmission

Digital TV allows for bandwidth flexibility, providing a number of possibilities for broadcasters to divide bandwidth and distribute channel usage. The illustrations below show examples of channel usage for mobile operation.

DTV Spectrum DTV Spectrum

Mobile DTV Performance Capabilities

Mobile DTV enables broadcasters to deliver consistent performance and functionality across a range of service requirements:

  • Video quality - Delivering one or more compelling, high-quality mobile/handheld video programs that provide excellent viewing experiences using H.264 base profile video encoding now, and even better resolution (up to 480p) in the future.
  • Mobile reception - Clear, consistent reception tested at speeds greater than 100 miles per hour. The system processes the mobile program stream(s) with additional forward error correction and data redundancy to help ensure successful reception.
  • Efficient/flexible use of spectrum - Mobile DTV provides for robust delivery of programming. Bandwidth flexibility is evident in the number of audio/video services, data rates and the signal robustness attainable with main ATSC data requirements
  • Backward compatibility - 100 percent backward compatibility with all existing/deployed ATSC consumer equipment/receivers. Compatibility eliminates the risk of DTV service disruption and reduces additional equipment cost for broadcasters.
  • Device/UI parameters - With only a single receiving antenna required, design options are maximized and ease of use is enhanced. Convenience features (e.g. programming guide, time-shifting and storage) are part of the system architecture. Significant mobile/handheld receiver power savings result from bursted transmission that maximizes receiver battery life.

Mobile DTV Receiving Devices

Video enabled devices capable of receiving broadcast TV services continue to be developed and upgraded by manufacturers. These devices include mobile phones, portable media players, laptop computers, personal navigation devices and automobile-based “infotainment” equipment.

  • Mobile Phone Mobile Phone

    Almost always on hand, the mobile phone is an essential device for connecting to millions of viewers.

  • Portable Media Player Portable Media Player

    Live local broadcasts make the traditional mode of watching video on-the-go even more mobile.

  • Portable Media Player Laptop Computer

    The laptop is the perfect device for bundling broadcast television with a large screen viewing area.

  • Navigation Device Navigation Device

    On-the-road or in the park this ever increasingly popular device is used by millions today for their day-to-day activities.

  • Automobile Based Automobile-based

    Whether after-market or stock mobile DTV is the perfect addition to the family vehicle.

Mobile DTV Applications

Attract new customers and generate new revenue streams through new interactive applications including premium content, weather, traffic, news and more...

  • Sports Polling Sports Polling

    Innovative surveying enables interaction with the user by recording their input on custom polls.

  • Local Weather Updates Local Weather Updates

    Weather applications keep the user informed of outside conditions.

  • Info Service Info-Service (Transportation)

    Viewers are engaged by offering current road conditions.

  • Service Guide Service Guide (Audience Measurement)

    Interactive features have the capability to measure and record audience viewing data.

  • M-Commerce M-Commerce Capabilities

    Optimize airtime by connecting to the viewer with interactive programs that allow for mobile retail.

  • Interactive Advertising Interactive Advertising Insertion

    Personalize advertisements that deliver the most marketable products to the specific viewer.

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